Through Adventures of a Carry-on, I tell the stories that matter, capturing relatable details that go beyond what a destination looks like, and readers feel as if they are traveling with me. My audience of over 40,000 combined followers across social media and the website trusts my recommendations because I only share experiences I genuinely believe in, and I bring that same integrity to every brand partnership.
I create compelling travel content that connects brands with curious, sophisticated travelers who value genuine experiences over curated perfection.
Through Adventures of a Carry-on, I tell the stories that matter, capturing relatable details that go beyond what a destination looks like, and readers feel as if they are traveling with me. My audience of over 40,000 combined followers across social media and the website trusts my recommendations because I only share experiences I genuinely believe in, and I bring that same integrity to every brand partnership.
Adventures of a Carry-on at Roseate Villa for afternoon tea.
Metrics
These numbers are an average from 2025 through January 2026. The site grew steadily in 2025 from 9k monthly clicks to 30k in January 2026. These numbers fluctuate throughout the year, with the lowest numbers in October/November. In December, numbers begin to increase and peak in late January through the summer, with another peak in May, August, and September.
Unique Monthly Visitors: 29K
Domain authority: MOZ 37, Semrush 40
Social media followers: Instagram: 10,200. FB: total of personal page and website page 6000. Pinterest: 4400.
PDF media kit coming soon.
Adventures of a Carry-on at Roseate Villa for afternoon tea.
What I Offer
- In-depth destination features, hotel/restaurant/tour review
- Original photography that captures atmosphere and detail
- Social media content across Instagram, Facebook, YouTube, and Pinterest
- Itinerary consulting, destination guides, and honest feedback from my professional viewpoint as a traveler
Working Together
I maintain editorial independence in all partnerships, ensuring content aligns with your goals and my readers’ expectations. I’m selective about collaborations and only work with brands that are a natural fit.
What sets me apart: In addition to creating content, I’m happy to provide thoughtful, honest feedback about the guest experience…what worked beautifully, and where there are opportunities to refine offerings, if requested.
Deliverables
Each collaboration is tailored to your specific goals and audience. Typical projects include original editorial content, professional photography, and social media coverage across multiple platforms.
I work closely with partners from initial concept through final delivery to ensure content aligns with both your brand vision and my editorial standards. Timeline and specific deliverables are determined based on project scope.
For detailed information about packages, pricing, and availability, please contact me at [adventuresofacarryon@gmail.com] or request my media kit.
Demographics
Readers are primarily female, sophisticated, and educated travelers, between the ages of 35 and 65. They are interested in culture, history, arts, cruises, unique tours, gastronomy, off-the-beaten-path itineraries, and luxury destinations.
Testimonials
“Penny Sadler was a wonderful addition to a recent media tour we coordinated – she is a pleasure to work with and provided detailed coverage of the trip on both Dave’s Travel Corner and Adventures of a Carry-on. Additionally, she shared her experiences on multiple social media channels throughout and following the media tour. Our client was very pleased with her work. Our agency would happily recommend Penny for future opportunities.”
-Victoria Benz, PR Director, AugustineIdeas
“Thanks for reaching out! Everyone on the team was pleased with your coverage. Your social media follow-up has also been fantastic. I saw the post on Dave’s Travel Corner, too. All very good.”
—Emily Glass, PR Specialist, Diamond Mills Hotel and Tavern
“It was truly a pleasure to work with Penny Sadler for a feature about her Calistoga adventure on ‘Adventures of a Carry-on’ for Mount View Hotel & Spa, Napa Valley. Her passion does not end with the article, and her commitment to sharing on many various social network platforms takes her editorials to new audiences and results in new fans for those she writes about.”
Andrea de Trinidad, Director of Marketing, Mountview Hotel and Spa
“That story is getting some crazy play on the internet. We’ve blown up over the last 4 weeks. The story being re-launched and our website being updated at the same time, really increased our traffic 120%. Use us as a reference.”
—Bill Braddock, Owner, Calistoga Balloons
“Thanks, Penny! You are truly amazing to our Paso community.”
—Shonna, Tourism Coordinator, City of Paso Robles
Recent partnerships
J/PR
Always Croatia
Marriott Hotels
Visit SLO & Highway 1 Roadtrip
In & Beyond Bath
Visit Somerset CandrPR
Surf Wine Tours
Barge Lady Cruises
Viking Cruises
W Communications
Visit Grapevine
Apex Hotels Bath
Hunter PR
Colangelo PR
Visit Bath
Visit Bristol
Comté USA
International Press
The Italian Connection
Adventures of a Carry-on participated in Settimana del Buonvivere 2013, a lifestyle
awareness conference in Emilia Romagna, Italy
Read what the Italian Press said about the International Blog Tour: Da Riolo 1’1 ottobere il blog tour internazionale del Buon Vivere
IN THE PRESS
City Style Living – Travel Makeup With Penny Sadler
I have appeared on numerous broadcasts as a local expert speaking on topics from skin cancer to packing for an international trip. With over 10 years of experience working in television and video production, I have cultivated a broad skill set that can be tapped to suit your specific needs.
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