Work With Me

I create compelling travel content that connects brands with curious, sophisticated travelers who value genuine experiences over curated perfection.

Through Adventures of a Carry-on, I tell the stories that matter — capturing the relatable details that go beyond what a destination looks like. Readers feel as if they are traveling with me, and that trust translates directly to engagement and action.

Recognition & Credentials

• Adventures of a Carry-on content regularly appears in Google’s AI Overviews alongside major publishers like Fodor’s and GetYourGuide — meaning your destination gets top-of-search visibility whether readers click or not
• Member: International Food, Wine & Travel Writers Association (IFWTWA)
• WSET Level II certified:  wine and hospitality content informed by formal training
• 10+ years covering travel, food, wine, and hospitality across Europe and the USA

Audience & Reach

Monthly Blog Visitors: 20K | Monthly Event Count: 35K

Domain Authority: MOZ 38 | SEMrush 39

Primary Audience: USA, with strong secondary UK readership

Instagram: 10K | Facebook: 6,000 | Pinterest: 4,400

Contact me at adventuresofacarryon@gmail.com for rates and availability.

What I Offer

• In-depth destination features, hotel/restaurant/tour reviews
• Original photography that captures atmosphere and detail 
• Social media content across Instagram, Facebook, YouTube, and Pinterest
• Itinerary consulting, destination guides
• Honest, professional feedback on the guest experience–what worked and where there’s room to refine

Working together

I maintain editorial independence in all partnerships, ensuring content aligns with your goals and reader expectations. I’m selective about collaborations and only work with brands that are an organic fit.

Deliverables

Each collaboration is tailored to your specific goals and audience. Projects typically include original editorial content, professional photography, and social media coverage across Instagram, Facebook, YouTube, and Pinterest.
I work closely with partners from initial concept through final delivery, ensuring content aligns with both your brand vision and my editorial standards. Timeline and specific deliverables are determined based on project scope.

Demographics

Readers are primarily female, sophisticated, and educated travelers, between the ages of 35 and 65. They are interested in culture, history, arts, cruises, unique tours, gastronomy, off-the-beaten-path itineraries, and luxury destinations. 

Testimonials

“Penny Sadler was a wonderful addition to a recent media tour we coordinated – she is a pleasure to work with and provided detailed coverage of the trip on both Dave’s Travel Corner and Adventures of a Carry-on. Additionally, she shared her experiences on multiple social media channels throughout and following the media tour. Our client was very pleased with her work. Our agency would happily recommend Penny for future opportunities.”

-Victoria Benz, PR Director, AugustineIdeas

“Thanks for reaching out! Everyone on the team was pleased with your coverage. Your social media follow-up has also been fantastic. I saw the post on Dave’s Travel Corner, too. All very good.”

—Emily Glass, PR Specialist, Diamond Mills Hotel and Tavern

“It was truly a pleasure to work with Penny Sadler for a feature about her Calistoga adventure on ‘Adventures of a Carry-on’ for Mount View Hotel & Spa, Napa Valley. Her passion does not end with the article, and her commitment to sharing on many various social network platforms takes her editorials to new audiences and results in new fans for those she writes about.”

Andrea de Trinidad, Director of Marketing, Mountview Hotel and Spa

“That story is getting some crazy play on the internet. We’ve blown up over the last 4 weeks. The story being re-launched and our website being updated at the same time, really increased our traffic 120%. Use us as a reference.”

—Bill Braddock, Owner, Calistoga Balloons

“Thanks, Penny! You are truly amazing to our Paso community.”

—Shonna, Tourism Coordinator, City of Paso Robles

Recent partnerships

Viking Cruises

Visit Santa Barbara

Always Croatia

Marriott Hotels

Visit SLO & Highway 1 Roadtrip

Visit Bath

Visit Bristol

Visit Exeter

Visit Somerset CandrPR

Viking Cruises

W Communications

Visit Grapevine

Apex Hotels Bath 

IN THE PRESS

City Style Living – Travel Makeup With Penny Sadler

I have appeared on numerous broadcasts as a local expert speaking on topics from skin cancer to packing for an international trip. With over 10 years of experience working in television and video production, I have cultivated a broad skill set that can be tapped to suit your specific needs.